Biotech Pipeline

Contact person 
Chilton Viviane
Institution 
UJF
E-mail 
viviane.chilton@floralis.fr
Country 
France
Do you want to share an instrument/policy or a knowledge Transfer practice? 
Knowledge Transfer Practice
What are the following keywords/priorities which better fit the instrument/policy?  
No information provided
Identify the Knowledge Transfer area to which the practice belong 
University-Industry relations
Indicate the country from which the practice is 
France
What is the title/name of the instrument/policy? 
No information provided
What is the title/name of the practice? 
Biotech Pipeline
Indicate the target group/beneficiaries of the practice 
All companies
What is the aim/objective? 
Promote early stage technologies with a view to developing partnerships/develop revenue from Business Units (late stage technology).
Give an overview of the practice 
Biotech Pipeline is a technology portal that was developed to promote the biotechnologies/medical/life science technologies emanating from the laboratories of the University Joseph Fourier, Grenoble. The project is to our mind, the first TTO technology portal to be developed to promote projects directly to industry. In marketing terms the "look and feel" of the project was deliberately positioned around the "lifestyle" theme of big pharm websites. This was done to ensure that the companies saw the relevance of our projects and to make them understand the synergies that exist between our work and their own. The project was launched in 2009 and is translated into English and French, though English is the main language. The portal also gives us, importantly, the opportunity to promote each of our new technologies via the web and generates around 25 leads per year for new potential partnerships or business. The site was launched at Eurobio, a major biotech trade fair, and Floralis sent out postcard mailings, advertising the site to the event's attendees. The project's success can be measured quantitively via the leads that it has developed but also qualitively, having received a wide range of positive feedback from industrial contacts. Around 500 visitors per month browse the various offerings that are advertised on this portal.
What is the date of creation of this practice? 
Wednesday, July 3, 2013
Is the practice still active? 
Active
What is the approximate budget needed for implementing this practice? 
5 000.00€
What kind of resources is needed for implementing the practice? 
2 months of one person's time to create it. Update: 7 hours max of manpower for the creation of datasheet, translation and upload on to the site.
Is this practice linked to an instrument/policy? 
No